In order to articulate our work and impact fittingly, over the past five months, Apnalaya has been working on enhancing all communications efforts – adopting a new positioning in the process.
Empowering the Urban Poor
Apnalaya’s key messaging, including Vision, Mission, Programme Articulations and Strap line have been revised and now centre around the primary thrust of our work – Empowering the Urban Poor.
India is going through a crucial phase of transition, from being a predominantly rural country to one where the majority of its people live in cities.
In fact, by 2030, 600 million people are expected to reside in urban areas, a rise from 377 million people in 2011. With cities contributing 70 percent to India’s GDP, urban spaces will continue to grow as a result of the economic opportunities that they offer their inhabitants. The flip side of this growth is unabated decline of economic opportunities in rural India.
Whilst urban centres present real opportunities for people, they also create and feed the conditions within which poverty spreads. But the rapid pace of urbanisation in India is currently outstripping the capacity of our national and local governments to cope with it – resulting in shortages in the provision of adequate housing, basic infrastructure and services.
The rise in urban population coincides with he increasing number of people living in urban slums. These sprawling slums make up over 13.7 million households in India (2011 Census).
Apnalaya’s New Programme Model
In keeping with the new messaging and positioning, Apnalaya is now re-articulating its programmes.
Urban poverty is a complex and multidimensional issue. And an effective way to fully understand and comprehend its complexity is to think of it as a three dimensional puzzle.
A puzzle that not only features deprivation of all basic human entitlements, systemic exclusion and insecurity, but also brings with it a lack of ‘identity’ amongst the urban poor & a voiceless-ness within the system, discrimination and severe exploitation.
For almost 48 years, Apnalaya has been actively working with the urban poor to solve the puzzle of persistent urban poverty. Apnalaya has adopted a layered, multi-dimensional approach as below.
New Newsletter Format
Apnalaya’s ‘On the Margin’s’ Newsletter, going forward, will centre around these three intervention areas – sharing work of our progress, achievements and impacts in these areas. We hope you enjoy our stories and look forward to your feedback.